A new standard of residential wellness

Modern backyard patio with white concrete chairs, a white fence around a small pool or hot tub, lush green plants along the white wall, and a clear blue sky overhead.

The commercial case

Modern kitchen with light wood cabinets, marble island, and white hanging pendant lights, adjacent to a glass sliding door with sheer white curtains.

The market opportunity

Melbourne's premium buyers are beginning to make purchase decisions on how a home feels, not only how it looks. No Australian residential brand is credibly occupying that territory. There is space for one — and there is a significant advantage for the developers who help define it.

Brand premium

1

Homey-certified projects achieve price premiums between 18% and 35% above comparable market rates.

Qualified demand

2

Every Homey project is offered first to our private buyer network — a curated audience of wellness-focused buyers, before the project reaches the open market.

Reduced risk

3

Our off-market strategy and buyer network are designed to reduce time-to-sale and sales-cycle friction.

One team, end to end

A single team, from site feasibility to final settlement. No coordination across a dozen consultants, no translation loss between disciplines. Homey manages the project. You manage the capital.

Interior view of a modern dining area with round tables and upholstered chairs, opening to a lush outdoor garden with tropical plants and a white wall, featuring hanging pendant lights and sheer curtains.

  • Access to off-market site opportunities across Melbourne's inner and mid-ring suburbs, through our established network.

  • Our integrated project management ensures that the wellness-focused details of your design are never lost in translation, resulting in a finished home that functions exactly as it was engineered.

  • Preferred access to our sister entity, CyberCon, ensures your build is executed with zero "translation loss" from the design vision.

Three ways to partner

  • The Managed Partnership

    For developers establishing the relationship on a first project. Full professional fees with a small equity alignment.

  • The Aligned Partner

    For projects that want reduced upfront cost in exchange for deeper alignment on final performance.

  • The Joint Venture

    For long-term portfolio plays and high-conviction trophy projects. A full-scale partnership across the project.

A modern backyard with a round swimming pool, white fence, green plants, and a white building with vertical slats, under a clear blue sky.

The Homey Standard

To carry our name, a development must meet the Homey Standard. Clean air, clean water, light that follows the day, materials that don't harm you, and amenities built into the brief rather than bolted on.
The Standard is what we protect — for the buyer, and for the value of every Homey project.

Learn about the Homey Standard

Let's find a site

Whether you have a site already, or you're looking to deploy into a new one, the next step is a conversation. A short note below is all we need.